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The Positive Fashion Initiatives Changing London Fashion Week For The Better.

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Fashion Week

The Positive Fashion Initiatives Changing London Fashion Week For The Better.

London Fashion Week prepared guests from 49 different countries to see over 100 designer businesses. The most anticipated fashion shows include emerging brands A.W.A.K.E. Mode, Victoria Beckham, JW Anderson, Erdem, Christopher Kane, Roksanda, Preen, Nabil Nayal and Mary Katrantzou the more established Roland Mouret and Margaret Howell and big brands Vivienne Westwood, Burberry and Mulberry.

In addition to the incredible designers presenting this season, the British Fashion Council (BFC) took the opportunity to further its Positive Fashion initiative, a platform designed to celebrate industry best practice and encourage future business decisions to create positive change.

We have a valuable platform in London Fashion Week to celebrate and move forward initiatives.

Caroline Rush CBE, Chief Executive, British Fashion Council

This includes The Model Zone, a safe undisclosed wellness center for models, a special award from the Queen of England gifted to one of London’s most innovative sustainable designers, and a unique new partnership between the BFC, BBC Earth and sustainable design brand Mother of Pearl.

The Positive Fashion Initiative focuses on three key areas:

  1. Sustainability
  2. Equality & Diversity (with a special new model welfare program)
  3. Craftsmanship & Community

SUSTAINABILITY – The UK fashion sector contributes an estimated £32.3 billion to the UK economy and supports 890,000 brands. To ensure a positive future for the industry and the job holders BFC is dedicated to focusing on social, environmental and business governance to drive a more sustainable and ethical fashion future. Through the power of collective influence, the Positive Fashion committee of global brands, designer businesses and industry stakeholders will drive change through best practice.

EQUALITY & DIVERSITY – Championing the importance of every person in the sector as a vital and valuable part of the British fashion industry, the BFC strives to represent equality and diversity on the global stage. This is a commitment to engage and support industry workers from the product makers to the staff, students and models who pioneer the brands and are entitled to be treated with respect and dignity.

CRAFTSMANSHIP & COMMUNITY – To support the wealth of talent and capability that is unique to British designer businesses, the BFC is committed to encouraging and developing deeper connections and understanding between the designers and manufacturers to ensure the long term viability of the craftsmanship sector.

Below we highlight 5 amazing Positive Fashion projects from the BFC and London Fashion Week:

BFC x BBC Earth X Mother of Pearl Positive Fashion Project #SustainableMe

​The British Fashion Council are working with BBC Earth, the team behind the hugely influential Blue Planet series and Mother of Pearl.  In the first event of its kind, this collaboration brings together the global reach of the BBC and the influence of fashion through a BBC Earth x British Fashion Council x Mother of Pearl talks series with industry visionaries and thought leaders at London Fashion Week.

The focus of the talks will be centered on the impact the fashion industry has on the planet while highlighting the positive tangible opportunity for sustainable fashion choices and mindful consumer behavior.

London Fashion Week February 2019 Fur Free

February 2019 will mark the second London Fashion Week that the catwalks and designer showrooms at the event will be fur free.

Queen Elizabeth II Award for British Design at LFW

For it’s second year the Queen Elizabeth II Award will go to the talented sustainable designer Bethany Williams. The Award recognizes her creativity in design while embedding sustainability and community practices within the business.

The QEII Award for British Design will be presented on Tuesday, February 19th to Bethany Williams by the Duchess of Cornwall.

Model “Safe” Zone at London Fashion Week & London Fashion Week Men’s

Every season the BFC hosts The Model Zone, which is advertised backstage at every show both at LFW and LFWM. It is space for models to eat, drink and relax and its location is not publicly advertised, so that it remains a safe space away from the main event. Therapists are also available for treatments daily.

Fashion Switch To Green

In February 2019 twenty brands and businesses committed to the British Fashion Council and Vivienne Westwood’s Fashion SWITCH To Green Campaign. The project is designed to bring the fashion industry together to lead in ambitious climate action, for a safer and greener future. The campaign asks industry leaders to commit to SWITCH to a green energy supplier by 2020. The year 2020 significant, tying the campaign to the Paris Agreement within the United Nations Framework Convention on Climate Change.

Below find the full London Fashion Week shows, presentations and events calendar:

Thursday 14th February

A Celebration of Canadian design & After party
18:30 – 21:00

Phoebe English: Inanimate, Animate. (Only) Half the Reflection.
18:30 – 21:00

Wolf & Badger LFW party
19:00 – 20:00

ERNESTO NARANJO AW19
21:00 – Late

adidas Meets Fiorucci Launch Party
09:00

Friday 15th February

Mark Fast
09:00 – 19:30

NEWGEN Pop-Up Showroom: Alighieri
09:30 – 11:30

Gayeon Lee
09:30 – 11:30

Renata Brenha
10:00

Jamie Wei Huang
10:00 – 18:00

Amanda Wakeley
11:00

ASAI
11:30 – 13:30

16Arlington
13:00

Bora Aksu
13:30 – 15:30

ISOSCELES Lingerie
14:00

Ryan LO
14:00 – 16:00

Evening Standard Reception
15:00

KIKO KOSTADINOV
15:30 – 17:00

XU ZHI
16:00

Marta Jakubowski
16:00 – 18:30

ZILVER
17:00

University of Westminster BA
17:30 – 19:30

Johnstons of Elgin
17:30 – 19:30

POSTER GIRL
18:00

Matty Bovan
19:00

Symonds Pearmain
20:00

Ashley Williams
21:00

Central Saint Martins
21:30 – 22:30

Fashion Hong Kong – Presentation & Cocktail Reception
:30 – 23:30

Josephine Jones Boutique
21:30 – Late

Bjorn Borg by Robyn – Browns Launch Party
09:00

Saturday 16th February

Eudon Choi
09:00 – 19:30

NEWGEN Pop-Up Showroom: ISOSCELES Lingerie
09:30 – 11:30

Fabian Kis-Juhasz
10:00

A.W.A.K.E. MODE
11:00

Ports 1961
11:30 – 13:30

Alice Archer
12:00

ALEXACHUNG
12:30 – 13:30

Malene Oddershede Bach
12:30 – 14:00

ROBERTS | WOOD
13:00

Jasper Conran
13:30 – 15:30

Katie Ann McGuigan
13:30 – 15:30

Markus Lupfer
14:00

Molly Goddard
15:00

Halpern
15:30 – 17:30

Smythson
16:00

TOGA
17:00

House of Holland
17:30 – 19:30

adidas Originals by Ji Won Choi
17:30 – 19:30

Rue-L
18:00

Simone Rocha
18:30 – 20:30

Stephen Jones Millinery
19:00

International Woolmark Prize 18/19 Final
20:00

Mary Katrantzou

KHYELI A/W 2019
20:30 – 22:30

BFC x BBC Earth x Mother of Pearl Present Positive Fashion
20:30 – 22:30

Stories From Arabia
20:30 – 23:30

Vibrant India Show curated by London School of Trends & INIFD
20:30 – Late

Atelier Zuhra show & mansion soirèe

Sunday 17th February

Natasha Zinko
09:30 – 11:30

NATALIEBCOLEMAN
10:00

Victoria Beckham
11:00

Preen by Thornton Bregazzi
11:30 – 13:30

Anya Hindmarch
12:00

Roland Mouret
12:00 – 13:30

“BRAVE NEW WORLDS” International Fashion Showcase 2019 Award Ceremony
12:00 – 14:00

NEWGEN Pop-Up Showroom: Halpern
13:00

Margaret Howell
13:30 – 15:30

UNDERAGE
14:00

Vivienne Westwood
14:30 – 16:30

OSMAN
14:30 – 19:30

NEWGEN Pop-Up Showroom: The Season Hats
15:00

Fashion East
16:00

Pam Hogg
17:00

Burberry
18:00

Ashish
19:00

WALES BONNER
20:00

Peter Pilotto
20:30 – 21:30

AADNEVIK Fashion Show
20:30 – 22:30

Malan Breton
20:30 – 22:30

Mercedes-Benz Fashion Talents 10th Anniversary
20:30 – 23:00

Victor Wong Presentation and Party
20:30 – Late

Derek Blasberg, David & Victoria Beckham host party to celebrate the Victoria Beckham AW19 collection & YouTube channel launch

Monday 18th February

Richard Malone
09:30 – 10:30

Paul Costelloe
09:30 – 11:30

Sharon Wauchob
09:30 – 11:30

Wesley Harriott
10:00

Roksanda
10:00 – 14:00

NEWGEN Pop-Up Showroom: Richard Malone
11:00

ERDEM
11:30 – 13:00

Supriya Lele
12:00

Chalayan
13:00

JW Anderson
13:00 – 16:00

Aspinal of London
13:30 – 15:30

STEVE O SMITH
14:00

Pringle of Scotland
14:30 – 16:30

Edeline Lee
14:30 – 19:30

NEWGEN Pop-Up Showroom: Supriya Lele
15:00

Christopher Kane
16:00

REJINA PYO
17:00

Emilia Wickstead
17:30 – 19:30

HANGER
17:30 – 19:30

Mother of Pearl
18:00

Huishan Zhang
18:30 – 19:30

Paula Knorr
19:00

DAVID KOMA
19:30 – 20:00

APUJAN Autumn/Winter 2019
20:30 – Late

Edeline Lee x Glass Magazine’s 10th Anniversary Party
20:30 – Late
Fabulous Fund Fair

Tuesday 19th February

pushBUTTON
09:00 – 18:30

NEWGEN Pop-Up Showroom: Paula Knorr
11:00

Shrimps
12:00

Roberta Einer
12:30 – 14:30

NABIL NAYAL
12:30 – 14:30

Zandra Rhodes
14:00

izzue
14:30 – 16:30

RIXO
15:00

Richard Quinn
16:00

Bethany Williams
16:30 – 18:30

Miló Maria
18:00

On|Off Presents…
19:00 – Late

On|Off Official LFW Closing Party
22:00 – Late

MATTY BOVAN + ROTTINGDEAN BAZAAR PRESENT ‘NIGHT OF A THOUSAND STARS,’ A HOI POLLOI COMMISSION

About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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