Prince Charles Actively Champions Positive Change & Sustainability In Fashion.

Today Charles, Prince of Wales met with British designers and fashion businesses who are dedicated to sustainability and championing positive change for the future of the fashion industry, at White City House. The Prince of Wales was met by Vogue UK editor Edward Enninful and Nick Jones, founder of Soho House, who gave him a quick tour before His Royal Highness cut the ribbon officially opening White City House, giving it his royal seal of approval.

Charles, the Prince of Wales was met by Vogue UK editor Edward Enninful at the West City House. (photo by Darren Gerrish, British Fashion Council)
Charles, the Prince of Wales and Nick Jones, founder of Soho House, at the West City House.(Photo by Darren Gerrish, British Fashion Council)

The Prince of Wales then spent time in the company of Bethany Williams, Mother of Pearl and Teatum Jones discussing material innovation, the circular economy, craftsmanship and community.

Charles, the Prince of Wales in the company of designer Bethany Williams, Mother of Pearl and Teatum Jones. (Photo by Darren Gerrish, British Fashion Council)

The visit was part of the British Fashion Council’s Positive Fashion initiative, a platform designed to use the power of collective influence to gather thought leadership, celebrate industry best practice and encourage future business decisions to create positive change.

Through three strategic pillars, Positive Fashion focuses on Sustainability, referring to social, environmental and business governance to drive a more sustainable fashion future; Equality and Diversity, representing the people from the product makers to the staff, students and models who pioneer British brands and Local Manufacturing, Craftsmanship and Community, referencing the community of talent, skills and craftsmanship that supports the fashion sector which contributes £29.7billion in GDP to the UK economy and supports 850,000 jobs.

West City House Royal Visit (Photo by Darren Gerrish, British Fashion Council)

The Prince of Wales has previously supported the work of The British Fashion Council by hosting the launch of London Collections: Men at St James’s Palace in June 2012. His Royal Highness also founded the Campaign for Wool to encourage ecologically responsible fashion which prioritises natural fibres and has a low carbon footprint.

Earlier in the day, The Prince of Wales was joined by The Duchess of Cornwall at a visit to the YOOX NET-A-PORTER GROUP’s Tech Hub where they were met by YOOX NET-A-PORTER GROUP’S  CEO Federico Marchetti and British Fashion Council CEO, Caroline Rush.

West City House Royal Visit (Photo by Darren Gerrish, British Fashion Council)

There, the Royal guests saw how Artificial Intelligence is being used in the UK to design the future shopping experience. The guests also witnessed YNAP’s commitment to the next generation of technology pioneers; joining a coding class alongside more than 60 local schoolgirls participating in a hackathon as part of a partnership with the Imperial College of London.

Thank you for your comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.