London Fashion Week Men’s 13th Edition: What To Expect.

Tomorrow launches the 13th edition of London Fashion Week Men’s (LFWM), from Saturday, January 5th through Monday, January 7th. The bi-annual menswear fashion week will feature over 40 designer businesses showcasing their latest collections to guests from over 35 countries.

The Fashion Plate
Burberry Pre-Fall 2019.

During a time of uncertainty surrounding Brexit, London’s Fashion Industry strives to prove their dedication to diversity and maintain their place as a fashion capitol. The London fashion industry directly contributes £32.3 billion ($40.5 billion USD) to the UK in GDP and employs approx. 890,000 people¹. This season over a quarter of LFWM designers are non-British with representation from Europe at 12.5% and the rest of world at 15%². Primarily focusing on designers within their fastest growing retail sectors, the international designers come from high consuming countries including China, Japan, and the Emeriti. From Europe, Denmark, Sweden, and Italy will also be represented on the London runways.

The Fashion Plate
Per Götesson Fall 2018/ Winter 2019 collection. (Photo: Per Götesson)

This January the hub of LFWM will be at a new location, the Truman Brewery, in the heart of London’s East End, located close to the home of many of their British designer businesses. Saturday and Sunday’s shows will be located around the East End and Monday’s schedule will be focused around central London.

The Fashion Plate
Models Willow and Keiron backstage at Craig Green (photo by Adam Katz Sinding)

The city is expected to come alive with music and art events hoping to shine a light on the depth and breadth of the UK’s bustling creative industry.

The Fashion Plate
Designer Craig Green accepts the British Designer Menswear award at The British Fashion Awards (2018).

Designer Craig Green, three-time winner of British Designer of the Year Menswear, will close out the London Fashion Week Men’s season. He will present a catwalk show on Monday. British Emerging Talent Menswear winner and GQ HYPE designer Samuel Ross of A-COLD-WALL* will also show on Monday. Art School will kick-start the LFWM weekend with their first on schedule catwalk show on Saturday morning and Cottweiler, Kiko Kostadiov and Phoebe English will follow.

The BFC’s NEWGEN initiative continues with London’s emerging menswear designers showcasing their F/W 18-19 collections. The highly anticipated collection by NEWGEN One to Watch: Bianca Saunders will take place at 5 Carlos Place alongside visiting designers Boramy Viguier and Ludovic de Saint Sernin who will be showing a sneak preview of their latest collection ahead of Paris Fashion Week. Charles Jeffrey, LOVERBOY, Liam Hodges and NEWGEN One to Watch: paria /FARZANEH will host catwalk shows and Nicholas Daley will host a presentation.

The Fashion Plate
Bianca Saunders Fall 2018 collection.

Returning to the schedule with catwalk shows are Alex Mullins, Astrid Andersen, Bobby Abley, Chalayan, E.Tautz, Edward Crutchley, Fashion East, ICEBERG, JOHN LAWRENCE SULLIVAN, Kent & Curwen, Oliver Spencer, Per Götesson, PRIVATE POLICY presented by GQ China, PRONOUNCE, Qasimi, RÆBURN, Sharon Wauchob and Xander Zhou while Band of Outsiders, Barbour International, Belstaff, Bethany Williams, Lou Dalton, Michiko Koshino and Wood Wood will host presentations. New to the LFWM schedule this season are C2H4, DANSHAN, DELADA, Feng Chen Wang, JORDANLUCA and Studio ALCH.

¹ Data: Oxford Economics (2018)
² Data: London Government UK (2018), website

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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