In the past the creative director of a major fashion label was an anonymous figure head reproducing archive looks to stay on brand. But today’s creative director is charged with rebooting heritage maisons, doing everything possible to call attention to themselves and the brand. The latter applies to Riccardo Tisci who accepted an appointment with Burberry earlier this year and then launched a new house monogram before his first show in September.

The new monogram, designed in collaboration with British graphic designer and art director Peter Saville, and launched in August 2018, was a retro-modern take on the Burberry brand. Tisci’s new design celebrates the spirit of the founder whose initials were incorporated into the design.

In addition to the new monogram, Tisci teased Burberry enthusiasts earlier last month with a new ongoing product series featuring the new TB monogram graphic. Most of the details were kept mum but the surprising new Burberry monogram popped up on celebs like Rihanna who was seen walking through the airport in a TB monogrammed sweatshirt.

Finally today Burberry reveals the details about the new product series releases. Every 17th day of every month a new limited edition product will become available for exactly 24 hours. Titled the ‘B Series’, the first new release will be available from 12:00PM (UK time) starting on October 17th. The first ‘B Series’ products will be a limited-edition unisex white T-shirt and jersey sweatshirt featuring Burberry’s new TB monogram in red.

Ongoing monthly releases, designed by the fashion house’s Chief Creative Officer Riccardo Tisci, will range in style and availability. And they will only be accessible through Burberry’s Instagram, Kakao, WeChat accounts and for those of you who are still on LINE.

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