Lil Miquela is barely two years old but the digital social media influencer has over 1 million followers. Initially, Lil Miquela’s posts featured topics about #BlackLivesMatter, #LGBT rights and the Innocence project but it all changed after posts featured the digital star in designer clothing.
Now the Instagram page is a bonafide fashion blog. Everyone from Calvin Klein and Raf Simons, to young brands like Opening Ceremony and Foo and Foo design clothes with Lil Miquela or for Lil Miquela.
Lil Miquela also “designed” a collection which sold out immediately after the launch.
It is clear Lil Miquela is the prototype for future digital influencers on the web. I hope they do a better job at staying on message.
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The Fashion Plate Magazine 