Tavi Gevinson Reenters The Fashion Limelight For CDLM by Chris Peters SS19 Presentation.

Tavi Gevinson for CDLM by Chris Peters Spring 2019
The Fashion Plate
Tavi Gevinson

At 13 years old Tavi Gevinson was once considered the “future of fashion journalism”. Her blog Style Rookie, an online fashion magazine for girls, started in 2008, was immensely popular with over 1 million views monthly. The blog focused on fashion week reviews and stories and teen fashion editorials created via self-styled photo shoots in the garden of Tavi’s family’s home.

The Fashion Plate
Style Rookie fashion editorial featuring and styled by Tavi Gevinson.

Style Rookie led Tavi to introductions with her heroes Miuccia Prada, Karl Lagerfeld, John Galliano and Lady Gaga. And it also allowed Tavi to sit front row, next to the revered Anna Wintour during Paris Couture Week.

Gevinson also appeared on the Forbes 30 Under 30 in Media list and in 2014 she was named one of “The 25 Most Influential Teens of 2014” by Time magazine.

The Fashion Plate
Tami Gevinson

But somewhere along the way Tavi Gevinson became disenchanted with the body dismorphic content fashion magazines often published. She jumped off the fashion train, dropped the word “style” from the Style Rookie name and took her blog’s insightful prose into a totally different direction.

She, like many teens, were experiencing a cultural awakening and Rookie became a distinctly feminist website often featuring complex personal journal entries,  poetry and interviews with activists like Malala Yousafzai.

The Fashion Plate
Tavi Gevinson

After a few years Gevinson reentered Vogue’s line of sight by way of new generation, Conde Nast editor Elaine Welteroth. Elaine is the former editor of Teen Vogue who broke one of the cardinal rules of journalism when she ran a Teen Vogue feature on Tavi Gevinson and Rookie magazine, technically a competing publication.

Tavi was depicted in Teen Vogue as a pioneer in the new wave culture movement of ‘woke’ young people dissatisfied with societal stagnation.  And she was praised for being politically and socially aware to inequalities in our society and for actually doing something about it.

The Fashion Plate
Tavi Gevinson

Features like these shot Teen Vogue into the political limelight with Hillary Clinton making a COMPLETE about face regarding girls, fashion, politics and life.

“Teen Vogue takes teen girls seriously and understands that style and substance aren’t mutually exclusive,” said the former Democratic presidential nominee.

-Hilary Clinton

And although Tavi Gevinon had officially reentered the fashion world she didn’t stay, but she was far from quiet. The Rookie magazine editor wrote a book and turned Rookie into one of the most culturally woke digital publications in the world.

The Fashion Plate
Tavi Gevinson and book, Rookie on Love.

It makes her recent appearance at New York Fashion Week that much more a wonder. Tavi Gevinson came out to support the CDLM by Chris Peters Spring 2019 presentation.

The Fashion Plate
Tavi Gevinson models in the CDLM by Chris Peters SS19 show during New York Fashion Week

CDLM is a new collection by Chris Peters, who designs Creatures of the Wind with Shane Gabier. If gender-less fashion is on trend, this designer is the new trend. Not only is the collection gender-less it is age-less as well. The models in the show included men and women in androgynous attire, modeled by an age-not-important crew.

CDLM’s whole vibe is deliberately DIY with most of the garments appearing to be secondhand finds reworked and styled to the tune of the growing street wear movement.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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