At 13 years old Tavi Gevinson was once considered the “future of fashion journalism”. Her blog Style Rookie, an online fashion magazine for girls, started in 2008, was immensely popular with over 1 million views monthly. The blog focused on fashion week reviews and stories and teen fashion editorials created via self-styled photo shoots in the garden of Tavi’s family’s home.
Style Rookie led Tavi to introductions with her heroes Miuccia Prada, Karl Lagerfeld, John Galliano and Lady Gaga. And it also allowed Tavi to sit front row, next to the revered Anna Wintour during Paris Couture Week.
Gevinson also appeared on the Forbes 30 Under 30 in Media list and in 2014 she was named one of “The 25 Most Influential Teens of 2014” by Time magazine.
But somewhere along the way Tavi Gevinson became disenchanted with the body dismorphic content fashion magazines often published. She jumped off the fashion train, dropped the word “style” from the Style Rookie name and took her blog’s insightful prose into a totally different direction.
She, like many teens, were experiencing a cultural awakening and Rookie became a distinctly feminist website often featuring complex personal journal entries, poetry and interviews with activists like Malala Yousafzai.
After a few years Gevinson reentered Vogue’s line of sight by way of new generation, Conde Nast editor Elaine Welteroth. Elaine is the former editor of Teen Vogue who broke one of the cardinal rules of journalism when she ran a Teen Vogue feature on Tavi Gevinson and Rookie magazine, technically a competing publication.
Tavi was depicted in Teen Vogue as a pioneer in the new wave culture movement of ‘woke’ young people dissatisfied with societal stagnation. And she was praised for being politically and socially aware to inequalities in our society and for actually doing something about it.
Features like these shot Teen Vogue into the political limelight with Hillary Clinton making a COMPLETE about face regarding girls, fashion, politics and life.
“Teen Vogue takes teen girls seriously and understands that style and substance aren’t mutually exclusive,” said the former Democratic presidential nominee.
And although Tavi Gevinon had officially reentered the fashion world she didn’t stay, but she was far from quiet. The Rookie magazine editor wrote a book and turned Rookie into one of the most culturally woke digital publications in the world.
It makes her recent appearance at New York Fashion Week that much more a wonder. Tavi Gevinson came out to support the CDLM by Chris Peters Spring 2019 presentation.
CDLM is a new collection by Chris Peters, who designs Creatures of the Wind with Shane Gabier. If gender-less fashion is on trend, this designer is the new trend. Not only is the collection gender-less it is age-less as well. The models in the show included men and women in androgynous attire, modeled by an age-not-important crew.
CDLM’s whole vibe is deliberately DIY with most of the garments appearing to be secondhand finds reworked and styled to the tune of the growing street wear movement.
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