Diesel enters the world of real estate opening their first residential building. The Italian luxury denim company selected Miami’s up and coming Wynwood neighborhood as their first residential location. The Wynwood district is most known for its outdoor graffiti museum showcasing colorful murals over 50 square blocks. The large-scale artworks are created by the world’s best-known street artists making Wynwood the largest and most culturally diverse art gallery in the world.

Wynwood’s surrounding streets house craft breweries, organic eateries, and funky retail stores. It is Miami’s hottest new location and is currently home to Pharrell’s Billionaire Boys Club. And rumor has it LeBron James will open a retail tennis shoe store there.

For the new real estate development project Diesel partnered with Bel Invest Group, an international real estate investment company based in Vicenza, Italy. The new Diesel Living Condominium complex is a 143-unit compound. The project will have a “loft-style” design, 226,000 square feet of residential space and about 24,000 square feet of ground-floor retail space.

The [Diesel Wynwood] complex is a modern residence where the artistic and post-industrial landscape of the surrounding area blends with the tropical atmosphere of the metropolis.

Statement from the Diesel press

Diesel isn’t the first luxury Italian brand to build in Miami, Florida. About two years ago, Fendi and the Chateau Group completed Fendi Chateau, the first Fendi-branded condo building in the world in Surfside. Related and Dezer Development also partnered with the Residences by Armani/Casa in Sunny Isles Beach.