Gentle Monster Eye Wear Launches Martial Arts Themed Boutique In London.

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Gentle Monster flagship store on Argyle Street in London.

Luxury eye wear brand Gentle Monster opens a new major metropolitan flagship store in London.

It is their first European boutique, the brand’s other primary locations are in Seoul, Los Angeles and New York.

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Gentle Monster eye wear campaign image (2018)

The new London flagship comes as little surprise. The progressive, hyper-modern eye wear offers fresh, new shapes and unexpected detailing that has made them very popular, especially the more trendy models like their iconic skinny shades.

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Gentle Monster “Poxi” sunglasses, $320 USD.

The cult Korean eye wear is also very popular with street style icons like Beyonce, Rihanna, and Gigi Hadid.

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Beyonce in the iconic ‘Poxi’ eye wear by Gentle Monster, $320 USD.
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Kaia Gerber in ‘Vector’ eyewear by Gentle Monster, $280 USD.
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Gigi Hadid in ‘Love Punch’ eye wear by Gentle Monster, $290 USD.

The new Gentle Monster flagship store in London displays the eye wear mixed among a martial arts inspired store installation. Visitors enter a KUNG FU training simulation ground run by alien life. The store’s martial arts concept is captured over two floors.

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Inside the new Gentle Monster flagship store in London.
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Inside the new Gentle Monster flagship store in London.
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Inside the new Gentle Monster flagship store in London.

The experience is heightened downstairs, where guests enter a KUNG FU battleground surrounded by a bamboo forest. Sacred gongs chime in time with the alien’s regime.

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Inside the new Gentle Monster flagship store in London.
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Inside the new Gentle Monster flagship store in London.

The store includes the brands most iconic shades along with seasonal offerings.

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Gentle Monster ‘Sign of Two’ sunglasses, $320 USD.
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Left, Gentle Monster ‘Jumpin Jack’ sunglasses, $280.

Gentle Monster London flagship location:
28-29 Argyll Street, London W1F 7EB

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