Rihanna’s Fenty Beauty Launches In Milan.

Last night Rihanna launched her Fenty beauty line in Milan and the beauty mogul arrived in person to introduce the collection to fans.

Rihanna at the Fenty Beauty launch in Milan, April 5, 2018. photo: courtesy of Fenty Beauty

Rihanna staged a 29Rooms style Fenty Beauty bar with the never-before-seen #beachplease summer collection and all the Fenty Beauty faves. She also debuted the highly anticipated body lava, the fairy bomb and the new kabuki brush. For the last 24 hours Rihanna has been teasing the later products online to waiting fans but Italy is the first country to have them.



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And she didn’t do a brief introduction and run, she stayed to hang out with super fans all clamoring for one picture with her.



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Also in attendance were some of Italy’s most popular beauty vloggers including Madmoiselle Gloria (824k followers), Cleo Toms (540k followers) and Alicia Venturi (248k followers).

Italian beauty blogger Madmoiselle Gloria
Italian beauty blogger Alicia Venturi.
Italian beauty blogger Cleo Toms.

Before she left Rihanna performed at the Sephora store downtown, she sang her famous track “Bitch Better Have My Money” for the crowd and it sealed the deal, the products flew off the shelves.



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The new Fenty beauty products became available to everyone in Italy yesterday. It will hit the rest of the world on April 6th.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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