Rihanna Launches Fenty Beauty In Milan.

Last night Rihanna proved a song and some fairy dust is all it takes to get people to hand over all their money. Fenty finally launched in Milan and the beauty mogul arrived in person to introduce the line.

Rihanna at the Fenty Beauty launch in Milan, April 5, 2018. photo: courtesy of Fenty Beauty

Rihanna staged a 29Rooms style Fenty Beauty bar with the never-before-seen #beachplease summer collection and all the Fenty Beauty faves. She also debuted the highly anticipated body lava, the fairy bomb and the new kabuki brush. For the last 24 hours Rihanna has been teasing the later products online to waiting fans but Italy is the first country to have them.

And she didn’t do a brief introduction and run, she stayed to hang out with super fans all clamoring for one picture with her.

Also in attendance were some of Italy’s most popular beauty vloggers including Madmoiselle Gloria (824k followers), Cleo Toms (540k followers) and Alicia Venturi (248k followers).

Italian beauty blogger Madmoiselle Gloria
Italian beauty blogger Alicia Venturi.
Italian beauty blogger Cleo Toms.

Before she left Rihanna performed at the Sephora store downtown, she sang her famous track “Bitch Better Have My Money” for the crowd and it sealed the deal, the products flew off the shelves.

The new Fenty beauty products became available to everyone in Italy yesterday. It will hit the rest of the world on April 6th.

One Comment Add yours

  1. Alicia Harrold says:

    Great Job Nichelle love it!


Thank you for your comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.