Last night Rihanna proved a song and some fairy dust is all it takes to get people to hand over all their money. Fenty finally launched in Milan and the beauty mogul arrived in person to introduce the line.
Rihanna staged a 29Rooms style Fenty Beauty bar with the never-before-seen #beachplease summer collection and all the Fenty Beauty faves. She also debuted the highly anticipated body lava, the fairy bomb and the new kabuki brush. For the last 24 hours Rihanna has been teasing the later products online to waiting fans but Italy is the first country to have them.
And she didn’t do a brief introduction and run, she stayed to hang out with super fans all clamoring for one picture with her.
Also in attendance were some of Italy’s most popular beauty vloggers including Madmoiselle Gloria (824k followers), Cleo Toms (540k followers) and Alicia Venturi (248k followers).
Before she left Rihanna performed at the Sephora store downtown, she sang her famous track “Bitch Better Have My Money” for the crowd and it sealed the deal, the products flew off the shelves.
The new Fenty beauty products became available to everyone in Italy yesterday. It will hit the rest of the world on April 6th.