Girls and women are here, they’re improving their position in the world and they’re working on their rights. To support this effort, Twitter unveiled its #HereWeAre campaign, which, in the words of Twitter, shows how they “stand with women around the world to make their voices heard and their presence known. To bring them front and center, today and every day.” In a year filled with the Time’s Up and #MeToo movements, Twitter’s #HereWeAre message during the Oscars couldn’t be more poignant.
According to a Twitter press release, this is its biggest single advertising spot buy in history. It centers on the #HereWeAre hashtag, which was borne from Twitter CMO Leslie Berland’s time spent lamenting the lack of women speakers at the Consumer Electronics Show (CES) last year. The tweet she sent went viral, not just in the tech industry but around the world. Afterwards celebs like Ava DuVernay, Issa Rae, and Julie Dash embraced the mantra, and they appear in the ad spot, too. The minute-long commercial centers around a poem by Denice Frohman whose words underline the global movement. After it’s debut during the Oscars 2018, twitter erupted in praise.
Today, there are 62 million girls not in school across the world, according to Plan International. And in order for us to change that, women have to be empowered.
One small step. “Stand with Women Around the World”.
The poem reads as follows: