David Beckham in partnership with L’Oréal Luxe created HOUSE 99, a holistic beauty and grooming brand merging British barbershop culture and style with hair, skin, beard and tattoo creativity. House 99 provides tools for men to experiment with their look and express their own evolving style and unique identity.
David Beckham is a style icon and is known to challenge the notion of what it means to be “masculine” notoriously experimenting and reinventing his own image.
The former pro-footballer says he wants to revolutionize society’s take on grooming as part of modern masculinity. HOUSE 99 was built with the ambition to offer formulas to men who are not afraid to explore their own unique style and express their identity.
I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. ”
David Beckham, Founder
The website has a standing page for registration where members will gain access to content and membership privileges. And members can share their own looks with the brand via their Instagram account @house99 to be featured on the site www.house99davidbeckham.com.
HOUSE 99 will launch in the UK, exclusively at Harvey Nichols, on February 1st 2018, and will roll out to other British retailers and in 19 countries, starting March 1st 2018.