Vanessa Hong, the brainchild and the face of The Haute Pursuit, is one of the original fashion blogs on the net. The trailblazer who also happens to have been a pre-med student at the University of British Columbia with a degree in biochemistry and molecular genetics began blogging before it was “the thing to do”. Vanessa understood the potential of the “influencer” market and digital publications and thanks to her intuition The Haute Pursuit has grown into something well beyond what can merely be classified as a blog. The 2010-founded website has become a lifestyle brand with its own store, THPSHOP. A space dedicated to slow-fashion, sustainable practices, & awoken commerce.
THPSHOP wasn’t always a clean-fashion website. Vanessa Hong actually closed her successful shop after watching Livia Firth’s groundbreaking documentary ‘A True Cost’. The documentary film chronicles how our clothes are actually being made, the people who make them, and the impact the process is having on our world.
The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. Vanessa’s intuition may actually be her spidey sense because the THPSHOP recently reopened offering “slow-fashion” and design items that you can feel good about purchasing.
THPSHOP is back with a new mission and vision for the future. We believe fashion can be used as a vehicle to empower – whether it be a community of artisans (like the one we partner with in Morocco to make our baskets) or young designers like Brasilian-born Melissa Araujo (who hand-makes her own shape-shifting jewellery). Art is a powerful conduit through which we can express our deepest beliefs and hopes for the future. The current paradigm built on mass fashion, mass destruction is 100% unsustainable.
Vanessa Hong, The Haute Pursuit
What do you think? Is clean fashion and sustainable design something you’d like to have more of?