See Inside Gwenael Nicolas’ Award Winning Fendi Boutique in Rome
In 2007 a handful of designers, thinkers and entrepreneurs created the International Design Awards as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design.
Gwenael Nicolas, who recently designed the incredible interiors of the Dolce & Gabbana store in Japan, is a fitting recipient for the award. His purpose driven designs aim to connect the interiors to the city and the cities inhabitants.
IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. And Gwenael Nicolas, Curiosity was awarded: IDA 2015 – Interior Design of the Year, the First Prize in the Interior Design competition, for the Palazzo Fendi in Roma, Italy.
Palazzo Fendi is the luxury brand’s biggest flagship store located in their founding city, Rome. At the entrance, the staircase in red marble connects the two floors in a large void that opens-up across the heart of the building.
Its design, inspired by the Italian renaissance architecture of Giacomo Barozzi da Vignola, is modernized with the use of unexpected materials like the silver leaves on mirror on the ceiling. The stairs are not static stone sculptures, they feel like the stone is in motion, like a drape or a liquid curtain, alive that moves within the travertine walls.
The interior creates an intimate relationship between the Roman origins of FENDI and the modernity of the brand. The contrast of traditional materials like antique marble is reinterpreted into contemporary patterns. The icons of the brand are presented along a series of carefully designed sequences, the fur room, the ready to wear, the accessories, each features unique and meticulously selected materials for distinction while maintaining cohesion.