The sun of Sicily shines in Japan: Dolce&Gabbana opens a new boutique in Aoyama, Tokyo. The innovative design project establishes an emotional connection between the structure, product and materials through light effects, contrasts and special perspectives.
The boutique, a unique and inimitable concept space realized for this city only, was designed by Gwenael Nicolas of Curiosity who was asked to transport the creative soul of Dolce&Gabbana and their Sicilian roots.
The boutique covers an area of 550 square meters. Both the architectural design and decor express Sicily’s distinctive and vibrant luminosity through chiaroscuro effects. The boutique is a space resembling a compact black volume lit by light projections that illuminate the displayed collections in regular intervals. The 400 spotlights on the ceiling, move around, switching on and off, making the product burst with color or remain in the shadow.
The boutique houses the Menswear and Womenswear Collections, clothing and accessories distributed on two levels. The ground floor displays the men’s and women’s ready-to-wear collections, accessories and small leather goods. The first floor is home to footwear, men’s formal wear and women’s evening wear.
There is also a space with a special design concept that displays the fine jewelry collection which is characterized by a gold carpet and brass ceiling and details.
The large gold staircase attracts attention like a huge candle at the center of the space yet also transmits a sense of strength and confidence.
The outside of the store is in Arabescato marble, which also covers the inside of the store windows and inserts in the display cases for small leather goods. Meanwhile, the majestic panel in front of the entrance with the Dolce&Gabbana sign is in black carnico marble.
Photos: Satoshi Shigeta