Conducted by Nichelle Cole
Founded in 1927 in Bologna by the Furlanetto family, Furla is a multi-million dollar Italian accessories company with a strong international presence. Known for their innovative design stance, quality materials and artisinal craftsmanship demanded from the ‘Made In Italy’ stamp- the luxury brand not only attracts but maintains a strong clientele who appreciate the charm, whimsy and beauty of Furla made products.
During Milan Fashion Week I sat down to talk to the creative director of the Furla Brand, Fabio Fusi. I learned more about the man behind the iconic Furla label and I got an inside view of the new Spring 2017 accessories collection.
When it comes to inspiration do you find it in books, music, film, travel,..?
I find inspiration in art, photography, architecture, design and I still love the streets, just watching everyday people is a great inspiration to me.
What is your process for creating a new Furla collection?
The creative process begins with an in-depth research that my team and I do on new materials and manufacturing, our secret is to never stop thinking of the Furla customer.
What books are you reading right now? What music are you listening to?
I am currently reading ‘Porcelain’ by Moby – I love autobiographies, stories of life that is lived!
Music is an important part of my life, it’s a life companion. I can’t choose a particular style or song, because every day I discover a new tune or piece that I love.
What are you wearing today? Is this your uniform? Do you prefer to wear the same thing each day for work?
I’m wearing blue trousers and a crew neck pullover; I prefer the basic casual look, adding my own personal twist.
How do you keep up with the changing trends in fashion?
Thanks to my job, I travel a lot, giving me the possibility to meet different people and cultures all around the world.
How would you describe the heritage of the brand?
It’s a mix of 90 years of history, the passion for art which our President, Giovanna Furlanetto, has instilled and the constant desire to amaze through the creation of new harmonies.
We know that Furla shoes are ‘Made in Italy’, what sets your brand apart from the other shoe brands in Italy?
We are pretty new in this category: we are trying to give customers an authentic Italian experience with an attractive value for their money. The key words are artisanship, elegance and color.
What are the signature textiles of the brand?
Without a doubt, Leather
And what would you say is the most recognizable shoe in the Furla portfolio? And why?
This season it’s the new Espadrillas, a perfect match between simplicity and style, with a touch of spice.
Which iconic woman from the past would want to wear Furla accessories?
All those women who were curious, cosmopolitan, with a dynamic lifestyle, who loved travelling and were passionate about art and fashion.
What is your favorite thing about the new spring 2017 accessories collection?
It’s very difficult for me to choose one piece, however the “Club” bag is definitely one of my favorites.
See the full Spring 2017 collection here.