Collections & Campaigns

Furla SS17 Animal Motifs Are On Trend

Penned by Nichelle Cole

Hail from the woodlands!  Animal faces on accessories is officially a trend in Milan. You must have seen them by now, furry fur faces peeping out from shop windows, emblazoned across bags, innocently snuggled into t-shirts and autumn knits. Animal motifs have taken over for spring 2017 and at Furla the collection is brimming with them.

50 exclusive jungle/pop prints extended from bags and shoes to textiles, all inspired by animals in nature. The Furla Metropolis Jungle features the faces of six of the animals that populate a fantastic fort of prints, where each creature represents a specific character. There’s the elegance of the panther, the strength of the lion, the intelligence of the monkey, the zany irony of the zebra and the joy of the parrot.

The collection was shown in masse at the incredible Palazzo Cusani in the setting of a Field of Imagination, and just for a day an ethereal Furla Jungle stood in stark contrast to the city’s surroundings. Music by Japanese sound designer Yosi Horikawa played in the background, and with senses engaged we were treated to an immersive experience.

The collection is brimming with energy and color. In a contemporary urban metropolis, Furla unexpectedly dived into a corner of lush green, filled to the brim with flowers, colors and animals that brought the SS17 collection to life. The Furla Vittoria bucket bags in calfskin featured brightly colored prints representing Furla’s imaginary flora and fauna. The shoes, too, feature the designs and prints of the collection, from the luxurious, ultra lightweight ballerina flats to the casually charming espadrilles.

Of note are the dynamic, multifunctional and incredibly soft Furla Icaro backpacks which easily transition to a hobo style with a simple switch of the closing mechanism.

 

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Photo: ©Paloma Montanaro
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photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
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Photo: ©Paloma Montanaro
Photo: ©Paloma Montanaro

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