There is an on-going revolution for male lifestyle products, especially in the luxury range. Lelo, the multi-award winning Swedish brand, known for breaking boundaries when it comes to male pleasure, just announced a line of high-tech male toys. If you are unfamiliar with the brand, Lelo is most known for TOR, their vibrating couple’s ring worn by men when making love.

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Lelo teased upgrades to the TOR and the HUGO, a remote control prostate massager, at the upcoming Pitti Uomo trade show in Florence next month. Pitti Uomo is the largest and most popular men’s lifestyle fair in the world.

Located in Florence Italy, Pitti Uomo reveals the trends for men’s fashion and design each season. Last season Prada unveiled a sustainable collection with North Sails. And the season before, Givenchy hosted their first men’s wear fashion show there. Other celebrity fashion shows at Pitti include Virgil Abloh’s Off-White, Raf Simons and Sterling Ruby.

Here’s a sneak peak of Lelo’s new product designs and don’t forget to let us know what you think in the comments below.