While it isn’t hard to find an organic cotton t-shirt it is difficult to find one that comes with a condominium. And that is what Diesel offers with their new t-shirts line. Diesel created “The Condo T-Shirts, The Most Expensive T-Shirts Ever”, to promote the Diesel Condominum pre-sale period. The limited range of 143 pure cotton shirts each feature a corresponding Diesel Wynwood unit’s floorplan. Buy a tee, get a free apartment.
For example, T-Shirt “D6-7L,” clocks in at a tab of $1,049,000. T-shirt “F2-L7” has a price tag of $5,500,000. But if you buy one, then, you get a new home—at Diesel’s brand new Wynwood development — for free.
The campaign, created by the creative agency SMALL and directed and photographed by Hernan Corera, launched on December 3rd followed by a chic cocktail party. Paris Hilton, Euphoria actor Angus Cloud, and Caroline Vreeland attended.