Sustainable & Avant-Garde: Dzhus Studio

“Transformation isn’t sweet and bright. It’s a dark and murky, painful pushing. An unraveling of the untruths you’ve carried in your body. A practice in facing your own created demons. A complete uprooting, before becoming.”

Victoria Erickson

This Victoria Erickson quote comes to mind while watching the DZHUS fall/ winter 2019-20 collection. The line is dedicated to mutating and the complex process of constantly evolving. On the catwalk spectators watch as two pairs of trousers become a coat, the sleeves become a hood, and a vest turns into a bag.

The Ukrainian designer and stylist Irina Dzhus’ brand ideology focuses on consciousness and humanity. The multi-purpose, ethically manufactured collection celebrates natural evolution and versatility.

Take a close look at the avant-garde collection by DZHUS.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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