According to WWD, the founder of Off-White and creative director of Louis Vuitton’s men’s line Virgil Abloh accepted a position with mineral water company, Evian, as a Creative Adviser for Sustainable Innovation Design. Announced as an ongoing collaboration, Virgil Abloh will help the water company’s goal of becoming circular by 2025. The company aims for all its water bottles to be made out of recycled plastic.
Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own. Together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.
According to the statement, Abloh will help design Evian future products and “use his wide-scale platform to engage his audience and raise awareness around the importance of innovation in design and sustainability.”
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Architect, artist, engineer, designer @virgilabloh embodies next generation possibilities. Joining the team for ongoing collaboration, together we will break new ground in sustainable design innovation, as we continue our bold ambitions and progress towards being 100% circular by 2025. #evian #Liveyoung #VirgilAbloh #evianxVirgilAbloh
Abloh’s first project for Evian is to be unveiled during fashion month next February and March.