According to WWD, the founder of Off-White and creative director of Louis Vuitton’s men’s line Virgil Abloh accepted a position with mineral water company, Evian, as a Creative Adviser for Sustainable Innovation Design. Announced as an ongoing collaboration, Virgil Abloh will help the water company’s goal of becoming circular by 2025. The company aims for all its water bottles to be made out of recycled plastic.

Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own. Together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.

Virgil Abloh

According to the statement, Abloh will help design Evian future products and “use his wide-scale platform to engage his audience and raise awareness around the importance of innovation in design and sustainability.”

Abloh’s first project for Evian is to be unveiled during fashion month next February and March.

Posted by:Nichelle Cole

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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