Evian Hires Virgil Abloh To Develop Circular Design Projects.

According to WWD, Evian hires Off-White founder and Louis Vuitton Menswear creative director Virgil Abloh for a newly created position as the Creative Adviser for Sustainable Innovation Design. The new position is part of Evian’s committment to a circular design model by 2025. According to the press release, Virgil Abloh will develop circular design projects for the water company. Evian has already announced Abloh’s first product. A stylish, limited-edition water bottle made from recycled plastic.

Evian Limited Edition "One Drop" water bottle designed by Virgil Abloh (photo: courtesy Evian)
Evian Limited Edition “One Drop” water bottle designed by Virgil Abloh (photo: courtesy Evian)

Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own. Together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.

Virgil Abloh

In addition to developing circular design products Abloh will “use his wide-scale platform to engage his massive social media audience to raise awareness around the importance of innovation in design and sustainability” according to an Evian representative.

Abloh’s first Evian product will drop during fashion week next February.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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