Written by Lucas Pantoja
Since this past New York fashion week, designer Rebecca Minkoff has since evolved her brand’s identity with their latest ‘I Am Many’ campaign. Built around the idea that women are multi-dimensional and intricate, the campaign consists of 10 one-minute videos each telling the attributes of diverse and multilayered women — uniting them through their complexities in the end.
Within the video, viewers also get a chance to see clothes from the Resort and Fall 2018 collections in action, as well as advertising for the brand’s continuation towards the see-now buy now market.
The idea of women coming together through the commonality of their uniqueness is an empowering one, and certainly an idea the world could use right about now.