Rebecca Minkoff Calls Out To The MANY Women Of The World Through A New Campaign.

Written by Lucas Pantoja

The Fashion Plate
Designer Rebecca Minkoff.

Since this past New York fashion week, designer Rebecca Minkoff has since evolved her brand’s identity with their latest ‘I Am Many’ campaign. Built around the idea that women are multi-dimensional and intricate, the campaign consists of 10 one-minute videos each telling the attributes of diverse and multilayered women — uniting them through their complexities in the end.

The Fashion Plate
Designer Rebecca Minkoff, far right, in the “I Am MANY” campaign.

Within the video, viewers also get a chance to see clothes from the Resort and Fall 2018 collections in action, as well as advertising for the brand’s continuation towards the see-now buy now market.

The idea of women coming together through the commonality of their uniqueness is an empowering one, and certainly an idea the world could use right about now.

More on articles by Lucas Pantoja.
I’m just a guy from Virginia who enjoys writing about clothes. Currently studying creative direction at The Istituto Marangoni in Milan, Italy.

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