G-Star Speaks To Creatives, Pitches The New Contemporary Uniform.

Written by Lucas Pantoja

The Fashion Plate
New G-Star Raw ‘Uniform of the Free’ campaign. (courtesy photo by G-Star Raw)

In their latest Fall/Winter 2018 campaign, denim innovators G-Star RAW take a step back to the beginning of work wear garments, only to move forward with their conception of the modern-day uniform. Titled ‘Uniform of the free’ the campaign speaks of freedom, individuality, and boldness.

The Fashion Plate
G-Star Raw work wear denim from the “Uniform of the Free” campaign.

Featuring a campaign video directed by Dexter Navy and the music of young electronic artists The Blaze, the brand presents a new everyday pair of jeans to wear to class and the after-evening functions.

Give the new campaign video a look below:

More articles by Lucas Pantoja.
I’m just a guy from Virginia who enjoys writing about clothes. Currently studying creative direction at The Istituto Marangoni in Milan, Italy.

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