Written by Lucas Pantoja
Minimalist designer brand Jil Sander recently appointed Axel Keller their new CEO, as previous woman in charge Alessandra Bettari takes on her new role as vice president of OLG (Onward Luxury Group): the corporation to which the brand is operated by.
Keller who was just named commercial director for the brand in February of 2018, has a substantial history within the industry having served as commercial director for Balenciaga for 15 years, and Maison Margiela for 12 years.
With Jil Sander back in 2017 placing it’s creative direction into the hands of Lucie and Luke Meier, the company seems to be furthering its all around growth. And as Jil Sander continues to change from within, what changes will this bring about the brand’s image from the inside out?