Missoni Brings Back Heiress Margherita Missoni To Relaunch A Younger Label.

The Fashion Plate

Missoni Fall 2018

After a few years away Margherita Missoni returns to her families company as creative director of M Missoni, effective immediately. In 2010 Margherita, the grand-daughter of founders Ottavio and Rosita Missoni, ran the accessories division but in 2015 she left the company to pursue other projects.

The Fashion Plate

Margherita Missoni (courtesy photo)

According to Vogue UK, the family-owned brand sold a minority stake to a government-backed private equity fund. Three months on, this is the first sign of change after the deal has emerged.

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M finally has a meaning @mmissoni

A post shared by Margherita Maccapani Missoni (@mmmargherita) on

The Missoni Group intends to develop a completely new M Missoni product offering for global distribution. Margherita Missoni’s responsibilities as creative director of M Missoni will include re-branding the style of the second line to appeal to a broader, younger customer.

“I am both proud and overjoyed to welcome Margherita back into the Missoni Group as the Creative Director of M Missoni. In her professional trajectory within and outside the Company, Margherita has demonstrated her considerable skills.”

Angela Missoni, President and Creative Director of the Group.

Founded in 1998, the M Missoni brand has a turnover of over 50 million euros and is currently sold in 60 countries worldwide.

The Fashion Plate

M Missoni Fall 2018

Margherita Missoni’s first collection for M Missoni will show in spring 2020.

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