Written by Lucas Pantoja
Dadaism, 90’s meets 80’s, Multi-colored, Sporty
Born from artists rebelling against societal and cultural norms, Dadaism was the key inspiration behind the Aigner Spring/Sumfef6f6mer 2019 fashion show. As the lights dim and the show kicks off, we are accompanied by a fine runway remix of The Killers’ “Mr. Brightside” (you know, that song you hear fef6f6at least once every karaoke night). The models then step out onto a runway which had a collage printed over it: made up of words, symbols, and logos almost appearing as if a complicated blueprint to the show itself.
Colors were primarily bold and eccentric, showcasing Cyan Blue, Sage Green, and Signal Red — but contrasting them against calmer usages of Black, Nougat, and Cloud White. Unique flips and interpretations of the Aigner logos, combined with barrages of stripes make up the overall assortment of prints. Vibes left lingering are those of 90’s logomania and classic 80’s nostalgia.
Back to feature in another show yet again are fringes, this time bold and all over leather dresses and coats. The most memorable looks are a Joan Jett like model, powering down the runway in a sleek black leather jacket and the final look: a glowing, Lemon Yellow sundress cut with wide loose-hanging fringes at the bottom.
Aigner will have wardrobes looking versatile next Spring so fans can stay repping the brand whether wearing something simple like a crew neck to run errands or a fringed leather jacket to the metal show. In honor of Dadaism here’s a quote from a popular artist of the movement —
“I have forced myself to contradict myself, in order to avoid conflicting to my own taste.”
Marcel Duchamp
The Fashion Plate Magazine 