Why Lauryn Hill’s First Major Fashion Campaign Is For An American Heritage Brand.

Lauryn Hill has been through trials and tribulations. In fact her most famous album, The Miseducation of Lauryn Hill, is about pain, suffering and over-coming despair. It led her to her husband, her children and ultimately her divorce – but it also led her through it all.  Because at the heart of Lauryn Hill is her identity, and her journey is just a part of the awareness process.

At least it certainly seems that way because the divorcee has reemerged onto the scene, and for her first major fashion campaign Lauryn Hill chose an all American heritage brand whose genesis story is different from her own. But what they have in common is pride. Pride in knowing who they are and what they want to be.

Lauryn Hill Campaign for Woolrich & Co.

According to Vogue, Woolrich selected Lauryn Hill to help recast the brand’s identity. All contributors following Hill will be picked for their creative ingenuity and contribution to America’s music scene, but Hill, whose solo album The Miseducation of Lauryn Hill was one of the defining neo-soul albums of the late Nineties and paved the way for artists such as Amy Winehouse and Alicia Keys, has been integral in helping forge the new Woolrich path.

The Fashion Plate
“Woolrich: American Soul Since 1830” series featuring Lauryn Hill. (photo Woolrich)

Lauryn Hill as a major contributor to the American identity helps expands Woolrich’s own identity as an all American brand and it allows Woolrich to keep growing.

Take a look at the capsule collection, which Ms. Lauryn Hill helped design, titled the “Woolrich: American Soul Since 1830”.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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