Not too long ago the happy socks trend exploded on the scene. It started in the early 2000 teens, the street style look was often worn during fashion week in Milan.
Elegant men sitting front row at menswear shows flashed bold socks from beneath suit trousers, bloggers picked up on the style and started flashing their happy socks all over Instagram, then every fashion brand from Zara to Argyle produced happy socks making it the leading style trend.

For a while, wild sock patterns were being worn by men and women with every kind of shoe imaginable, from loafers to sneakers, from sandals to heels.
There was even a brand called HAPPY SOCKS, the company produced an ever changing line of bright, fun socks.

But as quickly as it all started, happy socks were over. Menswear websites decried the style as not being elegant citing first impression rules were still important, so basically how impressed could your work colleagues, friends or even the postman be seeing you in brightly colored sock/trouser/shorts combos?
But like man and his beard, the happy socks look lingered on with fashionable men happy to express their individuality, personality and style wa-ay after the “trend” expired. It was a way to break from age-old traditions and beliefs that a man of style was clean shaven or only wore dark, muted socks.

Men turned to designers like Laduma whose fashion brand MaxHosa was created with patterns in mind. As part of the brand’s heritage, Laduma continued to design elegant, high quality sock wear in bold colors and patterns even after the trend faded.


Now the perception of these bold-sock wearing men is they have a mindset of feeling good about themselves, they have the confidence to wear what they want and embrace it.

If you are thinking about expressing yourself with a pair of bold socks, we say go for it! Below are a few of our favorites from the MaxHosa by Laduma fall 2018 collection.





Are you ready to break from tradition and buy a pair of happy socks? Drop us a comment in the section below!