Le Bouche Rouge Debuts New Lip Color.

La Bouche Rouge lipstick

After model Anja Rubik, style icon Chloë Sévigny was named the new face of la Maison La Bouche Rouge. Chloë created her own lipstick in an orangy, red shade called Chloë 01.

Chloë Sévigny lipstick, ‘Chloë 01’.

The new color along with the brand’s new season of beauty products are available online, at Le Bon Marché in Paris and Barneys New York.

Style Icon and Actress, Chloë Sévigny

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