There is great doubt Tinie Tempah will keep his newly dyed blue hair (he dyed it in solidarity with England’s soccer team for the World Cup). But everyone does expect London’s biggest rap star and style icon to keep his new clothing line WWW (What We Wear).

Tinie Tempah has taken the sport wear trend and crafted a collection for the sport-luxe-obsessed man. The collection is designed in an interchangeable palette of navy, black, grey and white. His tracksuit (sleek, slim, straightforward and cut from a sheen-like material with extra-long drawstrings at the waist) is the central item in the collection; but there are plenty of pieces in the line with which can be worn to give the retro track suit a whole new vibe: a pair of slouchy-tailored track trousers with a soft, mid-grey sweatshirt or his boxy T-shirts.

What sets these items apart are the details such as black track trousers with a rubbery white logo artfully squiggling down the side, grey sweatshirts with layered-effect sleeves and boxy t-shirts with press studs down the shoulders and torso. His jean jacket is -traditional in shape and style – but cut from semi-transparent white rubberised plastic, allowing you to show off what’s underneath.

The full Tinie Tempah WWW by collection for Spring 2019: