Positive Luxury Awards The Coveted ‘Butterfly Mark’ To Jewelry Designer & Industry Leader Alexandra Mor.

Artistic director and designer Alexandra Mor is well-known for the bold, angular lines of her outsized gemstones. The elegant, made-to-order, show-stopping gems have been worn by Oprah Winfry and Lupita N’yongo. Alexandra Mor designs for women who want to build a one-of-a-kind jewelry collection.

Alexandra Mor Emerald-Cut Rich Purple Amethyst & Diamond Ring A 67.81 carat Emerald-cut Amethyst ring set with Alexandra Mor’s signature details of 1mm knife-edged wire and 1.40 carats of 1mm ‘floating’ Diamond melee. Platinum set on a 1mm 18-karat yellow gold band with AM logo gallery. Signed by artist. Crafted in the USA. One-of-a-kind. (Photo by Russell Starr)
Oscar winner Lupita Nyong’o wears Alexandra Mor jewels in a photo shoot (2017).

After seven years in the business and an uncompromising dedication to sustainable design Alexander Mor is considered a leader in the fine jewelry industry.

Alexandra Mor Dangling Snowflake Diamond Earrings The Dangling Snowflake Diamond Earrings suspended by a pair of round diamonds; featuring Alexandra Mor’s signature details of ‘floating’ diamond melee and knife-edged wire. Platinum set around 18k yellow gold AM logo gallery. Signed by artist. Crafted in the USA. Limited-Edition 1/50. (Photo by Russell Starr)

Her company caught the attention of Positive Luxury, a consumer-focused organization whose mission is to influence luxury brands to do better. The Positive Luxury organization awarded Alexandra Mor the Butterfly Mark, a coveted status that identifies fine art brands as “one to trust”.

Designer and creative director of self-titled jewelry line Alexandra Mor. (Courtesy photo)

“We began (Positive Luxury) because we felt it was time to change the dialogue — to reward brands for the steps they are taking and to champion the leaders of responsible business.”

 Co-Founder Karen Hanton MBE

To keep this trust mark brands must pass a stringent annual assessment that examines sustainability from a holistic point of view; encompassing governance, social and environmental frameworks, philanthropy and creativity.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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