Artistic director and designer Alexandra Mor is well-known for the bold, angular lines of her outsized gemstones. The elegant, made-to-order, show-stopping gems have been worn by Oprah Winfry and Lupita N’yongo. Alexandra Mor designs for women who want to build a one-of-a-kind jewelry collection.

After seven years in the business and an uncompromising dedication to sustainable design Alexander Mor is considered a leader in the fine jewelry industry.

Her company caught the attention of Positive Luxury, a consumer-focused organization whose mission is to influence luxury brands to do better. The Positive Luxury organization awarded Alexandra Mor the Butterfly Mark, a coveted status that identifies fine art brands as “one to trust”.

“We began (Positive Luxury) because we felt it was time to change the dialogue — to reward brands for the steps they are taking and to champion the leaders of responsible business.”

 Co-Founder Karen Hanton MBE

To keep this trust mark brands must pass a stringent annual assessment that examines sustainability from a holistic point of view; encompassing governance, social and environmental frameworks, philanthropy and creativity.