Artistic director and designer Alexandra Mor is well-known for the bold, angular lines of her outsized gemstones. The elegant, made-to-order, show-stopping designs have made her a leader in the fine jewelry industry and the exacting production standards of her one-of-a-kind designs reflect her known commitment to purpose-driven, sustainable jewelry.

After seven years in the business and an uncompromising dedication to sustainable design her company caught the attention of Positive Luxury, a consumer-focused organization whose mission is to influence luxury brands to do better.

Yesterday Alexandra Mor received Positive Luxury’s Butterfly Mark, a coveted status that identifies fine art brands as “one to trust”. To earn this coveted trust mark brands must pass a stringent annual assessment that examines sustainability from a holistic point of view; encompassing governance, social and environmental frameworks, philanthropy and creativity.

Positive Luxury’s organization gives consumers the purchasing power to choose by placing a “globally recognized seal of approval for luxury brands,” dedicated to putting sustainability at the heart of luxury consumerism.

“We began (Positive Luxury) because we felt it was time to change the dialogue — to reward brands for the steps they are taking and to champion the leaders of responsible business.”

 Co-Founder Karen Hanton MBE

We need more organizations like Positive Luxury to shine a light on diamonds like Alexandra Mor.