Jewelry Designer Alexandra Mor Awarded Positive Luxury’s ‘Butterfly Mark’.

Artistic director and designer Alexandra Mor is well-known for the bold, angular lines of her outsized gemstones. The elegant, made-to-order, show-stopping designs have made her a leader in the fine jewelry industry and the exacting production standards of her one-of-a-kind designs reflect her known commitment to purpose-driven, sustainable jewelry.

Alexandra Mor Emerald-Cut Rich Purple Amethyst & Diamond Ring A 67.81 carat Emerald-cut Amethyst ring set with Alexandra Mor’s signature details of 1mm knife-edged wire and 1.40 carats of 1mm ‘floating’ Diamond melee. Platinum set on a 1mm 18-karat yellow gold band with AM logo gallery. Signed by artist. Crafted in the USA. One-of-a-kind. (Photo by Russell Starr)
Oscar winner Lupita Nyong’o wears Alexandra Mor jewels in a photo shoot for Essence (2017).

After seven years in the business and an uncompromising dedication to sustainable design her company caught the attention of Positive Luxury, a consumer-focused organization whose mission is to influence luxury brands to do better.

Alexandra Mor Dangling Snowflake Diamond Earrings The Dangling Snowflake Diamond Earrings suspended by a pair of round diamonds; featuring Alexandra Mor’s signature details of ‘floating’ diamond melee and knife-edged wire. Platinum set around 18k yellow gold AM logo gallery. Signed by artist. Crafted in the USA. Limited-Edition 1/50. (Photo by Russell Starr)

Yesterday Alexandra Mor received Positive Luxury’s Butterfly Mark, a coveted status that identifies fine art brands as “one to trust”. To earn this coveted trust mark brands must pass a stringent annual assessment that examines sustainability from a holistic point of view; encompassing governance, social and environmental frameworks, philanthropy and creativity.

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Designer and creative director of self-titled jewelry line Alexandra Mor. (Courtesy photo)

Positive Luxury’s organization gives consumers the purchasing power to choose by placing a “globally recognized seal of approval for luxury brands,” dedicated to putting sustainability at the heart of luxury consumerism.

“We began (Positive Luxury) because we felt it was time to change the dialogue — to reward brands for the steps they are taking and to champion the leaders of responsible business.”

 Co-Founder Karen Hanton MBE

We need more organizations like Positive Luxury to shine a light on diamonds like Alexandra Mor.

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