Today Charles Prince of Wales met with British designers and fashion businesses dedicated to sustainability and championing positive change. Designers met His Royal Highness during London Fashion Week at the White City House.

The Prince of Wales was escorted by Vogue UK editor Edward Enninful and Soho House founder, Nick Jones, who gave the prince a quick tour before His Royal Highness cut the ribbon officially opening the White City House.

His Royal Highness spent time with the designers from Bethany Williams, Mother of Pearl and Teatum Jones discussing material innovation, the circular economy, craftsmanship and community.

The visit was part of the British Fashion Council’s Positive Fashion initiative, a platform designed to use the power of collective influence to gather thought leadership, celebrate industry best practice and encourage future business decisions to create positive change.

Through three strategic pillars Positive Fashion focuses on Sustainability, referring to social, environmental and business governance to drive a more sustainable fashion future; Equality and Diversity, representing the people from the product makers to the staff, students and models who pioneer British brands and Local Manufacturing, Craftsmanship and Community, referencing the community of talent, skills and craftsmanship that supports the fashion sector which contributes £29.7billion in GDP to the UK economy and supports 850,000 jobs.

The Prince of Wales has previously supported the work of The British Fashion Council by hosting the launch of London Collections: Men at St James’s Palace in June 2012. His Royal Highness also founded the Campaign for Wool to encourage ecologically responsible fashion which prioritizes natural fibers and has a low carbon footprint.

Earlier in the day, The Prince of Wales was joined by The Duchess of Cornwall at a visit to the YOOX NET-A-PORTER GROUP’s Tech Hub where they were met by YOOX NET-A-PORTER GROUP’S  CEO Federico Marchetti and British Fashion Council CEO, Caroline Rush.

There, the Royal guests saw how Artificial Intelligence is being used in the UK to design the future shopping experience. The guests also witnessed YNAP’s commitment to the next generation of technology pioneers; joining a coding class alongside more than 60 local schoolgirls participating in a hackathon as part of a partnership with the Imperial College of London.