Behind-The-Scenes: Chanel’s New Campaign With Kaia Gerber At Coco Chanel’s Apartment.

Chanel recently released behind-the-scenes images of the new #CHANELHandbagStories campaign shot by Karl Lagerfeld with Kaia Gerber in Gabrielle Chanel’s apartment at 31 rue Cambon in Paris.

DZ7VW1gXcAA6FNb — Behind the scenes of Chanel’s new campaign featuring Kaia Gerber.

DZ7VWb6WsAE-Zr8 — Behind the scenes of Chanel’s new campaign featuring Kaia Gerber.

DZ7VWI1W0AE1YIv — Behind the scenes of Chanel’s new campaign featuring Kaia Gerber.

The space is signature Chanel filled with objects that bear memories and tell stories of a life lived by the woman who started it all, including the original plush sofas, quilted cushions and ornate gold accent pieces she acquired thanks to her success.

The cover image is the only one released to date except for the behind-the-scenes photos. We will update this post once the full campaign surfaces.