The First Influencer Campaign To Introduce The Jimmy Choo X Virgil Abloh’s Off-White™ Collaboration.

British luxury fashion accessories brand, Jimmy Choo unites with Virgil Abloh’s cult fashion label Off-White™ on a shoe collection. Jimmy Choo, which was recently purchased by Michael Kors, offers a nine shoe capsule collection created in collaboration with Abloh.

Jimmy Choo x Off-White™

Abloh named the late Diana, Princess of Wales as the muse for his Off-White™ Spring Summer 2018 collection. The nine shoe silhouettes compliment the ready-to wear looks that reinterpret the Princess’s imitable style, imbued with Abloh’s aesthetic.

To present this very special collaboration shot influencer Peggy Gou wearing the shoes while at her DJ sets in London nightclubs.


Peggy first met Virgil Abloh through at a joint event with Off-White in September last year. They have shared a great friendship and a mutual understanding of artistic inspiration ever since, which made her the natural ambassador for the launch of OFF-WHITE™ C/O JIMMY CHOO on the e-commerce website.

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