To launch his latest campaign Simon Porte Jacquemus created a short fashion film with director Gordon von Steiner. Filmed in sequence in a Spanish villa in Tenerife in the archipelago of the Canary Islands, it features different personalities: models, dancers, an acrobat and even his little cousin Jean. The music was specially composed to fit the atmosphere of the film.
And the Woolmark Company is a major collaborator with Jacquemus on the project.
“Working with Woolmark is natural given my attachment to the wool that I use in all my collections, even in summer,”
Simon Porte Jacquemus