The New Colette: Le Bon Marché Maybe Paris’ New High Fashion Street Wear Destination.

Paris Fashion Week is coming and everyone is revving up and that includes Luxury department store Le Bon Marché who is set to take the place of Colette Paris (they closed their doors last year) for parties and great street-wear fashion collaborations.

The department store created a campaign featuring some of the hottest names in fashion including Off-White and Acne Studios, called “Let’s Go Logo”.

Exclusively for Le Bon Marché designers created a series of limited-edition pieces with a special re-interpretation of their logos, not a surprise given the logomania sweeping the industry.

Designers will debut their collections at Le Bon Marché during Paris Fashion Week starting February 27th.

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