Pharrell Williams’ G-Star Raw Awarded Most Sustainable Denim.

G-Star Raw denim brings luxury and fashion together to make cool pieces that stand out on the street. This is why it attracts celebs like Jaden Smith, Rihanna and Gurls Talk founder Adwoa Aboah.

Rihanna in G-Star Raw denim in New York City.

And their conscious design approach, specifically the denim fabric technique created in-house, further sets them apart from all other labels.

And it rightfully earned the brand the sustainable design award.

Pharrell Williams’ G-Star denim awarded for design sustainability.

Sustainable denim processing is essential to reduce environmental consequences. G-Star uses organic and recycled cotton along with recycled water bottles and Tencel® in order to minimize their impact on the planet.

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They back this up by publishing the names and locations of each of their manufacturing partners. The list was made public when G-Star launched the GSRD Foundation in 2007.

Through the GSRD Foundation, G-Star RAW works towards positively impacting the people and communities in the countries where G-Star products are manufactured.

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G-Star Denim Spring 2018
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G-Star Denim Spring 2018
18-1 spring summer looks
G-Star Denim Spring 2018
18-1 spring summer looks
G-Star Denim Spring 2018

 

 

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