And their conscious design approach, specifically the denim fabric technique created in-house, further sets them apart from all other labels.
And it rightfully earned the brand the sustainable design award.
Sustainable denim processing is essential to reduce environmental consequences. G-Star uses organic and recycled cotton along with recycled water bottles and Tencel® in order to minimize their impact on the planet.
They back this up by publishing the names and locations of each of their manufacturing partners. The list was made public when G-Star launched the GSRD Foundation in 2007.
Through the GSRD Foundation, G-Star RAW works towards positively impacting the people and communities in the countries where G-Star products are manufactured.