They are also known for their consumer conscious design approach, specifically the denim fabric technique created in-house. G-Star Raw denim uses bionic yarn, a tech-fabric made from plastic water bottles taken from the ocean. And it has rightfully earned G-Star the sustainable design award.
The G-Star Raw sustainable denim process is essentially an eco-friendly manufacturing model. G-Star uses organic and recycled cotton, along with bionic yarn made from recycled water bottles, and Tencel®, a new sustainable tech fabric, in order to minimize their impact on the planet.
G-Star also has a transparent supply chain, the company publishes the names and locations of each of their manufacturing partners. The list was made public when G-Star launched the GSRD Foundation in 2007.
Through the GSRD Foundation, G-Star RAW works towards positively impacting the people and communities in the countries where G-Star products are manufactured.