Everyone is excited about the 2018 Winter Olympics, which kicked off February 9 in PyongChang, South Korea. From the suspense-filled figure skating, to the gravity defying ski jumping, and the exciting bobsledding the Winter Olympics is full of drama and great times. And while the athleticism is the main draw there is another hot topic frequently discussed, the fashion.
Not everyone cares about fashion in sport but arguably fashion is far more important than people realize. Fashion can aid an athletes ability to perform at optimal levels and it is a critical component to connect athletes to their nation and their people.
It’s not an easy feat capturing the essence of a nation. Olympic pride has always been closely linked with the geopolitical and economic status of participating countries. And that has caused an increasing pressure on designers to present the most memorable, and wearable, uniform that best represents their nation and advances the performance of the player. And neither can be sacrificed.
Which is why the collection for Pyer Moss Fall/ Winter 2018-19 is so interesting. The collection sports an unique style in each look but maintains a cohesiveness as a collective unit. The collection shouts the truth and the beautiful diversity of the American people.
Now if only we can match the design aesthetics with technical fabrics from a high performing tech-wear company like Under Armour, hmmm, I think I’m seeing the new design duo for the 2020 Summer Olympics in Tokyo.