Leading high street fashion brands Topman and Topshop have partnered up for the first time for their Spring Summer 2018 Denim Campaign.

To mark this debut, the dual-branded campaign was shot by Oliver Hadlee Pearch and an accompanying short film was art directed by Jonny Lu.

In true Topshop and Topman style, the imagery and video are full of movement, fun, and personality; the short features various models discussing the notion of first impressions.

The newness doesn’t stop there, though. Along with the joint spring campaign, the brand announced the launch of three new Topshop denim fits to sit alongside your trusty Jamies, Baxters, and Leighs.

The New Boyfriend, a mid-rise loose-fitting straight-legged pair, sit at the ankle and are the perfect compromise between polished and relaxed styles. We’re teaming these with a heather grey tank and some black ankle boots.

Next up is the Wide Leg jean, which features a super-flattering high waist, come in non-stretch denim, and fit wide throughout the leg. The flair is full on ’70s mix it with an ’80s bralette top.

>The last pair in the line-up is the Cropped Straight, a stretch-denim pair with a mid rise and, you guessed it, straight leg. Go West with these and wear with cowboy boots and a simple camice.

>Now, which pair to choose?