Nehera’s new Spring 2018 campaign shot by Michal Pudelka has a cult theme and it’s a bit weird. Of course, this is where Michal Pudelka shines. He has worked with everyone from Valentino to Erdem, and they all wanted him for the exact same thing.
The campaign fits in a way because of the style of the collection. It is very series. Nehera’s new creative director Samuel Drira designed modest over-sized looks in a brutish, monotone color palette. Jackets are loose and elongated with large slashes along the back to thread a rope tie and control the volume. The trousers are long and relaxed. The tubular style dresses disguise the shape of the body thanks to a strict design structure and stiff material.
Clothes like these are good for an active lifestyle. The simple designs, resilient textiles and clean palette make the rich assortment of separates the perfect work attire.