Sephora launched its newest campaign for the holiday season, which, for the first time ever, featured 10 of its own cast members. The “Reach Out and Gift” holiday campaign focused on the emotional and personal connections that encapsulate gifting. The campaign not only spoke to gifting the one-of-a-kind people in your life, but also represented the one-of-a-kind people in the Sephora family – the men and women who are the heart of the business. The “Reach Out and Gift” campaign celebrated the diversity of the Sephora team and all their clients and each person’s unique beauty and style.
The Sephora advisors turned models were overjoyed by the opportunity: “I applied for the campaign because I love the idea of bringing people together through beauty”; “Sephora is a place to inspire beauty”; “At Sephora we always encourage our clients and each other to embrace their differences,” said some of the cast members who participated in the campaign.
Shot by Dutch fashion photographers Inez & Vinoodh, the campaign featured Sephora’s New York City beauty stylists.