First Look: Ruinart Offers The First Virtual Dining Experience.

Ruinart, the first champagne house, founded in 1729 by Nicolas Ruinart, takes dining to a new level using 3D technology innovation, dubbed “Petit R”. It premiered at the Atelier LVMH during the 2017 edition of Viva Technology.  Petit R offers visitors a journey through the Maison’s rich history, using a process called anamorphosis.

The immersive experience is created using an animated film projected a “screen” – a dinner table, set with plates, glasses and tableware.

The animation was drawn by Japanese artist Kanako Kuno, the characters and places associated with Ruinart come to life in 3D before amazed guests. The experience creates a contemporary vision of the Maison and the distinctive French art de vivre.

This highly original experience is now available to the public with dinner reservations in the reception room at Ruinart’s historic home at 4, rue des Crayères in Reims.

If you go, drop us a line about your experience in the comments section below!

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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