Sephora To Launch A New ‘Play, Share & Shop’ Concept Store In Barcelona, Spain.

A Trend Zone would come in handy when hot new products are making the rounds of the beauty vloggersphere but you’re not sure what to buy. We mention it because Sephora’s new ‘Play, Share & Shop’ concept store is exactly that, and we love it.

Sephora’s new concept store in Barcelona, Spain.

Right now it’s only in two countries – France and Spain. But, we think it will expand. It was super successful in France, the first one opened in Paris to rave reviews.

The great thing is it isn’t only a play store, once you know what you want to try you step into the Beauty Hub (also inside the concept store) and a resident expert will customize a selection of samples. Oh, and they teach you how to apply the products there as well.

Sephora’s new digitally-cool concept store in Barcelona, Spain.

Yass! This is the new way to help us mine through Sephora’s endless trays of products from the latest skin care items from South Korea to para-pharmaceutical and holistic products from the Unites States.

The real benefit here is the ability to play with the products before you purchase, there’s less buyers remorse that way.

Sephora “Beauty Hub” section in the new store in Spain.

There’s also the Dry Bar by Rizos for a 15-minute hairstyle touch-up and the DROPS fragrance experience to customize your own perfume- ah, my own unique smell! Yes, I have my own unique smell.

The new store is located in Barcelona, Spain. Go check it out and tell us what you think! Comment in the section below!

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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