Fashion Daily Savoir Design

DROMe Opens First Store During Milan Fashion Week

Peek inside their first store in Milan

Young french-based brand DROMe launches it’s first store during Milan Fashion Week Spring Summer 2018. The store is located in the heart of Milan’s high fashion district on Via Santo Spirito.

The store’s brutalist interior is the work of Baciocchi Associati. Messages of future feminism and humanity run along a digital messaging board.

Drome_opening27
DJ at the DROMe opening party during Milan Fashion Week

The space expresses a stark minimalism that is a perfect reflection of the brands clothing line. Minimal lines are everywhere, in the laser-ribbed walls that start from the entrance to the sharp lighting that slashes along the ceiling.DROMe Milan 02DROMe Milan 01

The floors are made of resin, and the walls and ceiling are concrete. The store is led by a long hallway which opens up to larger rooms as you walk. Each room features steely benches with plush cushions in soft colors. The rooms also display DROMe’s fall 2017 collection. Surprisingly the options on display are also at a minimum, we suppose they are properly hidden in the back. The pieces that are showcased are suspended on steel racks.

DROMe Milan 07DROMe Milan 10

Pops of blue scatter across lacquered surfaces, they act as sconces to illuminate accessory’s deep in the interior space.

Sculpture at the DROMe store in Milan

The tour ends in the rear of the store where the fitting room is located. Inside is a steel sculpture: a metal strip wrapped around a fulcrum that creates a sort of “spatial spiral”.  It acts as the center piece for the store.

DROMe
18, Via Santo Spirito
Milan, Italy

0 comments on “DROMe Opens First Store During Milan Fashion Week

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: