Next to Dior’s “Everybody Should Be A Feminist” t-shirt, which is currently sold out, this is THE t-shirt of the moment.
The $26.99 shirt is the brainchild of company founder Nicole Grier, 37, of Fairfield, Calif., who was struck with inspiration at 1 a.m. on a Thursday night in June. “I was scrolling through Instagram and I got pissed off reading hateful comments on someone’s page,” she told Yahoo Style. “I thought about how women are always told to ignore trolls, and I want women to love themselves.”
Grier, a mother of three, started her company six years ago because as a self-described plus-size woman, she was tired of the societal messages women receive about their bodies. “If you search online for ‘stretch marks’ or ‘cellulite,’ the only thing that comes up are ways to get rid of it,” she says. “Are you serious? I’m a badass woman and I take pride in my body.”
The shirt, which is sold at Feminine Funk, an online retailer, reads, “She embraced her stretch marks, fell in love with her cellulite, flaunted her rolls & gave zero f***s what anyone said and she lived happily ever after. The end.”
(Photo: femininefunk via Instagram)