Collections & Campaigns

Gucci Cruise 2018 Collection: Artistic Revival or Cultural Throwback?

Style codes we never thought we'd see again.

The Gucci Cruise 2018 collection revisits and recycles classic and iconoclastic fashion moments in history and tweaks them with new, stylistic mixes and silhouette combos deeply rooted in the 1970s.

“The ’70s is the most powerful image, for me, for the brand,” stated Michele. “The brand has a soul—and its soul is really that kind of ’70s moment.”

“Retro” look from the Gucci Cruise 2018 collection

Design parallels as far back as the renaissance and as late as the 1980s are re-interpreted and integrated into the Gucci style code.

The best pieces in the collection are revivals of the most documented in design we never thought could exist again in modern fashion. Other iconic pieces from the collection are full scale, taster’s choice knockoffs synonymous with youth, rebellion and originality.

Below take a look at those key moments that made the Gucci Cruise 2018 collection one of their best yet.

The location, Palazzo Pitti, Florence

The Gucci show at the Palazzo Pitti in Florence, Italy. Photo: ©Clara Vannucci

Besides being the founding city of the Gucci fashion house (1921), Florence was a welcoming city for artists of the Renaissance era to show intellect and imagination beyond limitations of decoration or religious tribute.

The Puffer Sleeve

A look from the Gucci Cruise 2018 collection. Photo: Dan Lecca/Gucci

This incredible jacket is a throwback to Dapper Dan of Harlem who created a custom jacket (below) for Olympic medalist Diane Dixon made from fur and puffy sleeves adorned in a Louis Vuitton logo motif.

It didn’t take long for this look to start trending.

Gucci Squads

#Squads are a throwback more likely to be heard in hip-hop lyrics than in fashion affiliations but Gucci squads were popping up all over social media after the show.

Squad life 🖤✨🖤 @gucci #GucciCruise18 #alessandromichele

A post shared by All The Pretty Birds (@tamumcpherson) on

The Gucci Fanny Pack

Alessandro Michele brilliantly brought back the Gucci Fanny pack. The normcore design was pulled straight out of Gucci’s 1980s archives in style, look, and function.

Fanny pack worn in the Gucci Cruise 2018 collection

The GG Marmont Bag

Michele re-embraced the Gucci logo, resurrecting the neglected double G motif of Gucci’s 1980s heyday. The iconic bag gets re-interpreted for a modern audience.

Gucci’s Crowning Glory

Michele’s ornate, lightweight headbands and face-framing milliner hats were a wink towards 16th century Venetian headwear, from the simple garlands of turn-of-the-century maidens to the “wonderful bulbous balzo” of the matrons of the Venetian provinces in 1530.

Look from the Gucci Cruise 2018 collection

Big hair + big shades

Imagine a beauty mashup of Raquel Welch, Brigitte Bardot and Jane Fonda in the early sixties through the seventies, but BIGGER! Beauty vloggers, get started.

The Flower Pin

This simple accessory is a beloved throwback to Carrie Bradshaw who changed the game of fashion forever! The Sex & The City character icon made tutus work in Times Square, she put Manolo Blahnik on the map and she wore huge flower pins for no reason. And now so will we.

Look from the Gucci Cruise 2018 collection | Courtesy photo
Carrie Bradshaw in a still from Sex and the City

Watch the Gucci Cruise 2018 fashion show:

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