Benefit Cosmetics Team Up With Social Media’s Most Famous BFFs
The tank is full, spirits are high, and you two have soooo much to talk about. This road trip is going to be so much fun!
That’s the spirit behind Benefit Cosmetics new Hippie Cheek Road Trippin campaign with beauty influencers and BFFs Meredith Foster and Teala Dunn, who have a combined YouTube and Instagram fan base approaching 12 million.
On March 21 the new line of blush will go live on Benefit, with content hitting all in-store displays at Sephora, Macy’s and Ulta doors on April 7.
The campaign isn’t breaking news to the millions of fans of Foster and Dunn, though, as those two have been Instagramming, Snapping and YouTubing about the collaboration for months!